Taking the “W” with dinner.
(But taking the “L” with legal)
This proactive idea for Pizza Hut was concepted, sold in, and made in a month.
But we didn’t go through “the right” channels of approval so we got smacked with a Cease and Desist from Activision.
Thankfully, Activision had a change of heart further down the track and gamers got a second bite at the proverbial.
D&AD, 2024
Shortlist - Gaming & Virtual Worlds / Brand Experience
Award Awards, 2024
Bronze - Radio & Audio / Innovative Use of Radio & Audio
Bronze - Social Media / Community Building and Engagement
Bronze - Social Media / Tactical
Best Ads, 2024
Interactive campaign of the week