Launching Hyundai EVs on prime time TV.
Australians love a road trip. The rugged landscape offers not just beautiful scenery but a test of character for you and your car alike.
The only problem? Nobody believes a hybrid can handle it. Let alone an EV.
So we set out to prove them wrong by turning the classic road trip into a prime time reality TV show called The Big Trip. Because while ad tells you it works. A TV show has to prove it.
Turning the classic road trip into a competitive sport.
4 teams of celebrity mates faced a series of epic road trip challenges as they travelled 3000 kms from the Nullarbor to Sydney.
Each challenge was carefully designed to embody Hyundai’s spirit of trying, whether that was racing a camel in a hybrid or trying call your mum while doing a burnout.
The winning team gave away $300k worth of Hyundai EVs and hybrids to their followers.
Electrifying the nation.
After each episode aired, thousands of viewers searched for their favourite car, helping launch Hyundai EVs and hybrids into the homes of millions of Australians.
