Red Rooster is a proudly Australian chicken shop in a category dominated by imported global chains. It’s the real deal, for people who do real work.

This brand reinvention is built around a community the rest of the category pretends doesn't exist: the suburban heartland.

Every frame was shot on location, with heavy street casting from the burbs. The result feels exactly like the community it's celebrating — honest, unpretentious, and long overdue for a spotlight.